![]() This book, Values and Ethics for the 21st Century, is the fourth in the series published annually by the BBVA, aimed at disseminating knowledge at its best. Supreme Court for many years, once said, Âin civilized life, the law floats in a sea of ethics. As Earl Warren, Chief Justice of the U.S. That is because ethical principles ensure proper conduct in an innumerable number of situations not covered by the law (or not strictly regulated by the authorities responsible for enforcing it). Moreover, we need more principles, more ethics in business and in the finance industry. ![]() We need better regulation, but not more regulation. They have two very important motives for doing so: conviction and their own interest: conviction because ethics and positive values must constitute the nucleus of their corporate culture and interest because companies have to relate with an increasingly better-informed and demanding society and therefore need greater legitimacy to successfully engage in their activities in the medium and long term. ![]() Businesses in the 21st century have to be responsible they must respond to the legitimate demands of their environment and make commitments to the societies in which they have a presence. ![]()
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